The creativity needed to make beautiful works is very important to build a successful business. It includes thinking out of the box and taking the risk to go out of the norm to find effective solutions.
At our company Market Innovates, one of the top digital marketing agencies, we promote creativity front and centre. We believe in relying on ingenuity and resourcefulness to push the boundaries.
Here are some amazing ways to unlock the team’s creativity:
1. Start with creativity at your core
Creativity needs to be intentional. Here the idea is to create an environment that supports your solution. The environment should allow you to think outside the box keeping in mind the limits, boundaries, budget and level of action you can take to develop the solution.
2. Find inspiration from your customers
As a branding agency in Kochi, we are bound to listen to our audience preferences and gather tremendous inspiration through them. We encourage our team to interact with them through our social media handles to know what they need and what solutions as a business we can offer. It all about finding the answer and the questions from the same place. They are a wealth of ideas that are waiting to be explored.
3. Establish hard priorities, then open the creative floodgates
It is very important to set priorities for the job. Leaders in the team can set this list of job priorities and approve decisions. Besides that, every single team members need to set their task priorities to have a set vision, objective and timeline. This helps them to deliver on time efficiently. As them to come up with ideas to take forward the task and let them run wild with their creativity. Always be the brainstorming partner with your team and boss later. This encourages them to come up with fantastic ideas.
4. Get different people together
Everyone undergoes a phase of creative block. Keep an open-door policy with your team and let them speak to you during such situations. Put people from the different team together who you see fit for inputs. Always new people give new ideas, different perspectives and shed light on problems. As your teams to connect on a conference call when they suffer creative rut.
5. Exercise Team Building Sessions
Especially with pandemic and lockdown breathing down our necks, it is very important as a leader to keep your team rolling together. Other than daily update meetings, have informal zoom google meet sessions and have some informal discussions of their daily routine, their health and family etc. When you keep them together on a personal level, the team feels like a family improving team support and interaction. As long as your team members feel encouraged and cared for, the creativity will keep flowing.
We as the best SEO company in Kerala understand the importance of creativity and keep encouraging our team to stay inspired.