The pandemic has forced the world population to stay locked down in their homes for a long period of time. Businesses are reeling under the pressure with no customers to sell their services & products. Many people are opting for remote working to stay safe. So, businesses need to up their marketing strategies to accommodate the current situation to keep afloat. Digital marketing is a great life safer in this situation and the businesses may continue to sell their services & products online. Altogether you have a win-win situation by keeping your customers safe & run your business.
Understand Customers Challenges
Now is a very trying time due to pandemic and everyone is facing many challenges due to the lockdown situation. Customers are finding it very tough and challenging to go out and buy necessary items. Even there is the problem of availability, logistics etc. This is the time to find out ways to solve the challenges for the customers & you need to be able to communicate the information. So a way to solve the problem is to understand the current situation & find out the urgent requirements of the customers. Find ways to make the things available according to requirement & communicate your ability to deliver the items to your customers. Digital marketing is a great way to find out customer requirements through online surveys, find the availability and communicate the availability through digital marketing.
Learn How to Communicate with New Customers
You need to change your marketing strategies according to the need of the hour. For example, many cosmetic companies are manufacturing hand sanitizers & face masks as there is a shortage of these products in the market. So you may change your products temporarily. So make sure to shift your communication & marketing strategy towards B2B customers & hospitals. This may help you stay afloat in this situation. Your marketing on the digital platform needs to be focused on the same.
Divide Customers into Segments
You need to create personas that help you divide your customers according to their needs so that you can effectively market your products. One business may have multiple customer personas that they interact with them. So divide them into sections according to demographics & their issues. For example, some customers may be concerned about the price of products due to joblessness. Through digital marketing, you can easily find their needs and cater accordingly.
Communicate Clearly About Any Changes
The pandemic situation has made the businesses to change the way they operate like mode & time of delivery of products & services. You need to let them know about new products, about delivery options, change in working hours etc through digital channels like social media, search engine ads etc. So digital marketing can be a very helpful way to communicate with your customers so that they do not panic or get disappointed due to delay or the not so comfortable experience.
Customer Oriented Content
Make content that is more customers oriented and interactive. Make content that tells stories of your business & help you build relationships with the customers in a deliberate way. Make content surrounding your current products & make it interesting enough to convince your customers to spend their money on.
Answer Specific Questions
Make your content more specific like answers to the questions people may be asking currently. Use the right keywords to make your content to draw traffic to your website making the customer journey short to what they are looking for. High traffic means, higher sale conversion rate & high ROIs.
Optimize for Multiple Channels
In the lockdown situation, people are spending more and more time online & various digital platforms. You ensure to optimize your digital channels so that they get information & notifications related to your business. Come up with a brand strategy & a voice that translates your marketing across multiple touchpoints, including your website, mobile app, social media, and content.
Seamless Customer Experience
As every other business is depending on the digital platform to make sale conversions, you need to offer customer experience seamless. You need to create websites & online channels customer-friendly, easily navigable, fast buying processes etc with optimized websites, simple to understand product information & clear call to action for products & services.
Digital marketing is the most powerful weapon for all kinds of businesses especially small businesses to stay afloat during the pandemic situation. Digital marketing helps every one to get products & services they need & also businesses to make profit reasonable profits while maintaining social distance.